Diatom Whitening Toothpaste
Diatom Whitening Toothpaste from Suzhou Jinmao, a toothpaste manufacturer and supplier in China, uses natural diatomaceous earth with ≥85% silicon dioxide to support daily cleaning and surface stain care. Combined with calcium carbonate, hydroxyapatite, xylitol and green tea extract, it helps remove everyday deposits such as coffee and tea stains. Available in a 100ml format for OEM, ODM and private-label production.
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Product Description
Diatom Whitening Toothpaste is a mineral-based toothpaste formulated with natural diatomaceous earth containing at least 85% silicon dioxide. Calcium carbonate, hydroxyapatite, xylitol and green tea extract are included to support daily tooth cleaning and surface stain care. The 100ml toothpaste has a natural off-white appearance and a basic refreshing flavor. Suzhou City Jinmao Daily Chemicals Co., Ltd. manufactures this toothpaste in China and supports OEM, ODM and private-label production for overseas oral care brands.
Product Parameters
| Product Name | Diatom Whitening Toothpaste | Brand | Jinmao / OEM / ODM |
| Product Type | Whitening & Daily Oral Care Toothpaste | Suitable Age | Adult |
| Core Ingredient | Natural Diatomaceous Earth | Silicon Dioxide Content | ≥85% |
| Other Key Ingredients | Calcium Carbonate, Hydroxyapatite, Xylitol, Green Tea Extract | Flavor | Basic Refreshing Type |
| Main Features | Daily Cleaning, Surface Stain Care, Whitening Care | Appearance | Natural Off-White |
| Usage | Daily Home Oral Care | Place of Origin | China |
| Net Weight | 100ml | MOQ | 10,000 pcs |
| OEM/ODM | Support | Packaging | Customizable |
What Is Diatom Whitening Toothpaste?
Diatom Whitening Toothpaste is formulated with natural diatomaceous earth as a key mineral component. The specified diatomaceous earth contains at least 85% silicon dioxide and is combined with calcium carbonate as part of the toothpaste cleaning system.
The formula is intended for routine tooth cleaning and surface stain care during normal brushing. Hydroxyapatite, xylitol, green tea extract and other ingredients are included as supporting components of the overall oral-care formulation.
The whitening positioning of this product refers to the care of visible surface deposits rather than professional bleaching or changes to the natural internal color of teeth. It is designed as a daily-use toothpaste for consumers and brands looking for a mineral-based whitening product concept.
Formula and Ingredient Details
| Ingredient | Function in the Formula |
| Natural Diatomaceous Earth | Silica-rich mineral component used in the toothpaste cleaning system. |
| Calcium Carbonate | Provides cleaning and polishing action during brushing. |
| Hydroxyapatite | Included as a tooth-care ingredient in the formulation. |
| Xylitol | Commonly used ingredient in oral-care formulations. |
| Green Tea Extract | Botanical ingredient included in the oral-care formula. |
| Glycerin & Sorbitol | Help retain moisture and maintain the consistency of the toothpaste. |
| Xanthan Gum | Helps control viscosity and maintain the paste texture. |
| Sodium Lauryl Sulfate | Surfactant used to support cleansing and foaming during brushing. |
| Food Flavor & Stevioside | Used to provide the specified flavor profile. |
| Sodium Benzoate | Preservative used in the specified formulation. |
The ingredient declaration shown above is based on the current product specification. The final formula, ingredient percentages and labeling information should be confirmed against the production formula and the regulatory requirements of the destination market.
How the Diatom-Based Formula Works
Diatomaceous earth is the defining ingredient of this toothpaste. As a naturally occurring silica-rich mineral material, it provides a different formulation approach from whitening toothpastes based primarily on bleaching agents. In this product, it is used together with calcium carbonate as part of the physical cleaning system.
Calcium carbonate contributes to tooth-surface cleaning and polishing during brushing. The combination provides the mechanical cleaning component of the formula, while the other oral-care ingredients support the overall composition and user experience.
The specified diatomaceous earth has a silicon dioxide content of at least 85%. This gives buyers a measurable raw-material specification that can be reviewed during product development and quality evaluation.
| Formula Component | Role in Product Development |
| Diatomaceous Earth | Core mineral component and defining ingredient of the formulation. |
| Silicon Dioxide | Specified at ≥85% in the diatomaceous earth raw material. |
| Calcium Carbonate | Cleaning and polishing component used during brushing. |
| Hydroxyapatite | Tooth-care ingredient included in the formula. |
| Xylitol | Common oral-care ingredient included in the formulation. |
| Green Tea Extract | Plant-derived ingredient included in the formula. |
Surface Stain Care
Visible deposits can accumulate on tooth surfaces through regular consumption of coffee, tea, tobacco and strongly colored foods or beverages. These deposits are external to the tooth and can affect its appearance over time.
During normal brushing, the cleaning components in this toothpaste help clean accessible tooth surfaces and remove everyday deposits. This makes the product suitable for routine surface stain care as part of a regular oral hygiene routine.
The whitening claim should be understood in the context of surface cleaning. Toothpaste used for daily whitening care is different from professional dental whitening, which is intended to address tooth discoloration through clinical procedures.
Product Specifications for Private-Label Programs
The current product is supplied as a 100ml toothpaste with a natural off-white appearance and a basic refreshing flavor. These specifications provide a starting point for private-label oral-care projects, while selected product details can be discussed during OEM or ODM development.
| Development Item | Current Specification | OEM/ODM Option |
| Formula | Diatom-based whitening toothpaste | Formula requirements can be discussed |
| Core Ingredient | Natural diatomaceous earth | Ingredient specifications can be reviewed |
| Silicon Dioxide Content | ≥85% in specified raw material | Raw-material requirements can be discussed |
| Tube Capacity | 100ml | Other specifications can be discussed |
| Flavor | Basic Refreshing Type | Flavor direction can be customized |
| Appearance | Natural Off-White | Product appearance can be discussed with formula development |
| Branding | Jinmao / Private Label | Customer brand supported |
| Packaging | Standard packaging | Tube, carton and artwork customization |
| MOQ | 10,000 pcs | Final MOQ depends on project specifications |
OEM & ODM Diatom Whitening Toothpaste
Jinmao provides OEM and ODM toothpaste manufacturing for distributors, wholesalers, retailers and private-label oral-care brands. The current formulation can be used as a starting point for projects requiring a diatom-based whitening toothpaste.
Depending on the project, customers can discuss formula requirements, ingredient specifications, flavor, tube capacity, branding and packaging. The final product specification is confirmed before production according to the agreed requirements.
| OEM/ODM Area | Available Support |
| Formula | Existing diatom-based formulation or customized formula requirements can be discussed. |
| Ingredient Selection | Ingredient specifications can be reviewed according to the target product and market. |
| Flavor | Flavor direction can be discussed for different market requirements. |
| Tube Specification | 100ml is the current specification; other sizes can be discussed. |
| Private Label | Customer branding and private-label production are supported. |
| Packaging | Tube, carton and packaging artwork can be customized. |
Considerations for Importers and Distributors
For importers, distributors and private-label brands, toothpaste selection involves both the product formula and the requirements of the destination market. The ingredient declaration, raw-material specifications, tube size, packaging, MOQ and product documentation should be confirmed before production.
For this product, the diatomaceous earth specification is particularly relevant because it is the defining ingredient. Buyers can review the silicon dioxide specification, final ingredient declaration and other product requirements with Jinmao during the development process.
Product claims and labeling should be prepared according to the applicable regulations of the destination country or region. The final production formula and product documentation should be confirmed before mass production.
Jinmao Toothpaste Manufacturing
Suzhou City Jinmao Daily Chemicals Co., Ltd. has specialized in toothpaste manufacturing since 2001. Its production operation covers toothpaste development, paste making, filling, packaging and quality control for standard and customized oral-care products.
The factory has 11 vacuum paste-making pots, including three 700kg units and eight 1,300kg units. Production also includes eight automatic filling lines, eight automatic packaging lines and three manual packaging lines.
| Manufacturing Equipment | Quantity / Capacity |
| Vacuum Paste-Making Pots | 11 units |
| 700kg Paste-Making Pots | 3 units |
| 1,300kg Paste-Making Pots | 8 units |
| Automatic Filling Lines | 8 lines |
| Automatic Packaging Lines | 8 lines |
| Manual Packaging Lines | 3 lines |
| Filling Capacity | Approximately 60,000 units per line per shift |
| Daily Production Capacity | Approximately 480,000 units |
| Annual Toothpaste Capacity | Up to 200 million tubes |
Quality Control and Product Development
Jinmao's quality procedures cover raw materials, production and packaging. The company's quality management practices reference GMPC and ISO 22716, with R&D and inspection personnel involved in product development and quality control.
The company has more than 70 employees, including approximately 15 personnel working in R&D and inspection. Its technical development activities also include industry-university-research cooperation with Shanghai Ocean University, ShanghaiTech University and Jiangsu University.
For overseas OEM and ODM projects, product specifications, ingredient declarations, packaging information and product claims can be reviewed before production. Final requirements are confirmed according to the customer's product program and the applicable requirements of the intended market.
Frequently Asked Questions
What is Diatom Whitening Toothpaste?
It is a daily-use toothpaste formulated with natural diatomaceous earth as a key mineral component. The formula is intended for routine tooth cleaning and surface stain care.
What does diatomaceous earth do in toothpaste?
Diatomaceous earth is used as part of the cleaning system. In this formula, it is combined with calcium carbonate to provide physical cleaning and polishing action during brushing.
Can it help remove coffee and tea stains?
The toothpaste is formulated for surface stain care and can help clean visible deposits associated with coffee, tea and other strongly colored foods and beverages. It is not intended to change the natural internal color of teeth.
What is the silicon dioxide content of the diatomaceous earth?
The specified natural diatomaceous earth contains at least 85% silicon dioxide. The applicable raw-material specification can be confirmed during the OEM or ODM development process.
Does this toothpaste contain fluoride?
The current ingredient specification does not list sodium fluoride. Buyers requiring a fluoride-containing formulation should confirm the formulation requirements with Jinmao before production.
Is this toothpaste intended for professional teeth whitening?
No. It is a daily oral-care toothpaste intended for tooth cleaning and surface stain care. It is not a substitute for professional dental whitening or clinical dental treatment.
Can the formula, flavor and packaging be customized?
Yes. Jinmao supports OEM and ODM toothpaste development. Formula requirements, ingredient specifications, flavor, tube size, branding and packaging can be discussed according to the customer's product requirements.
What is the MOQ for private-label production?
The current product specification has an MOQ of 10,000 pieces. The final MOQ should be confirmed according to the selected formula, tube specification, packaging and customization requirements.
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